Want to prevail over other bloggers of your niche? Learn how to create winning blog posts in 2022.
The success of your blog depends directly on your writing skills. Assuredly it takes time, effort, and experience to become a skillful writer. Even skillful bloggers need to obtain new techniques and grow their skillfulness so your blog posts must be not only attractive to new audiences but also capable to keep the existing ones.
In today’s guide about how to write a blog post, we’ll be touching on everything from how to better understand your readers, to my formula for generating creative blog post ideas that’ll captivate reader attention, how to write outstanding headlines that bring more clicks, how to structure a blog post for maximum readability, storytelling and more.
How to Write a Valuable Blog Post in 2022 and Win the Competition
- Get to Know Your Blog Audience
- Make eye-catching Blog Post Headlines
- Engage your reader’s right from the start
- Solve Problems with Your Blog Posts
- Create Informative and engaging body
- Don’t Underestimate the Importance of Design
- Create Your Own Style of Writing
- Be Mobile Friendly
- Quality is the King
- More Numbers More Attraction
- Level Up Your SEO
Bloggers looking to promote their blogs, grow traffic or even maintain their existing organic search rankings, face a heavy battle heading into the future.
Moreover, there’s been an increasing trend toward plummeting (free) social reach and engagement on major platforms like Facebook, Twitter, and LinkedIn. According to the latest blogging statistics, most blog posts actually get less than 4 social shares and 0 backlinks.
And while it comes as no surprise, competition for eyeballs is skyrocketing with more than 4 million new blog posts published every day.
It’s not a secret that the guarantee of a successful blog is valuable and unique content so there’s a contest to the top in providing genuinely helpful, well-researched, valuable content for readers today. Your content must solve people’s problems and answer some questions in one word it should be meaningful.
That’s why learning how to write a blog post that stands far above the competition (in providing immense reader value) is axial in 2022.
So what’s a blogger to do in today’s world in order to succeed? Undoubtedly purposeful and enthusiastic blog posts, enriched with well-researched data able to establish good positions on search engines for you. Once created a post will stay forever on your blog unless you decide to delete it, so try to possess reliable blog posts and grow your audience.
So let’s uncover the secrets of successful blog post creation together.
1. Get to Know Your Blog Audience
Before you even start learning how to write a blog post, you’ll need to choose a niche to blog about and identify a range of topic ideas that’ll actually capture the attention of your readers.
Approach writing a blog post like you would start a conversation—begin by finding common ground.
To deliver value to your readers, you need to write about things they want to know about, not just what you want to tell them.
How to Write a Blog Post and Find Relevant Content for Your Readers
Want to learn how to write a blog post people will actually read? Cover things they want to learn, not just what you want to tell them.
Do you really know what your target audience is interested in?
If not, then that’s your absolute most important mission at this stage. Keep in mind that understanding your audience is much different than the activity of simply doing keyword research and identifying opportunities that could bring in readers. That’s attempting to solve your traffic problem backward.
The goal is not to figure out which topics are popular in general. You’re trying to figure out what your audience wants to know, as it relates to your own interests.
Anyone can spend ten minutes researching which keywords get a ton of search traffic on the Internet and start writing a blog post to go after those phrases.
But that’s not how you build genuine relationships (or devise a long-term blog business plan) with your readers and leave them wanting to come back for more.
Short-term content hacks will only take you so far—and search engines are getting much better at surfacing only the absolute best, most reputable, trustworthy, and authoritative content to their users.
Here are a few of my favorite ways to start pinpointing meaningful topics I know I’ll need to write a blog post about for my readers—by first answering these kinds of questions:
What are my reader’s most pressing needs in the long term?
Which concerns do they have top of mind today?
What are their skills and ability levels?
How about a general focus area they’re concerned with?
What kinds of goals do they have for themselves? (These should track with your own blogging goals)
Any unique struggles of my own that I can share and be relatable?
Ask yourself these 6 questions and you’ll know EXACTLY what to write about for your blog audience.
If you invest the time into polling your readers and truly understanding where they come from (including everything from their feelings on the name of your blog to the topics you’re covering), you’ll learn how to write a blog post that cuts to the core of their needs.
2. Make eye-catching Blog Post Headlines
How to Write a Clever Headline for Your Blog Posts
The importance of mastering how to write a headline (or title) that’s intriguing, can’t be overstated when you’re learning how to write a blog post.
Strong headlines are marketing tools in themselves. They represent your blog post across social media platforms, in Google search results, and within emails.
“Want to learn how to write a blog post that actually drives traffic? It all starts with a strong, captivating headline.”
Before people even start reading the blog post you wrote, your title is already shaping their opinion of it.
In fact, 6 out of 10 people report only reading a blog’s headline before they share the post on social networks like Facebook, Twitter, and LinkedIn.
So how do you write a captivating headline that’ll encourage people to read, click and share?
Let’s start with a quote from one of my favorite marketing mentors, Seth Godin, where he succinctly sums up the fact that… great ideas come through working in volume.
“Good ideas come from bad ideas, but only if there are enough of them.” – Seth Godin
“Good ideas come from bad ideas, but only if there are enough of them.” – Seth Godin
The tactical lesson we can extract from Godin here is that while it’s important to spend some time on the headline when learning how to write a blog post that’ll encourage clicks and shares—you also can’t afford to allow yourself to get hung up trying to craft the perfect headline—you’ll eat through time and have little to show for it.
This is especially true as you’re just starting the process of writing your blog post and you’ve still got a blank page staring back at you.
Instead of spending hours on a headline upfront, start with a simple working title that you can change later.
For example, when I first started on this article you’re reading right now, my working title of “How to Write a Blog Post” was intentionally very simple.
As I moved through the process of how to write a blog post outline—and then onto actually writing the article, the headline took more shape as I identified and clarified all of the working components required to produce the definitive guide to learning how to write a blog post.
How to Write a Blog Post (Headline Screenshot) and Example
Let’s break down a few elements of how to write a blog post headline that’s captivating:
Use numbers: I use the current year in the headline, making it (1) stand out visually in organic search results and (2) very quickly communicate to readers that this guide is up-to-date for them
Include your target keyword phrase: Next, this headline includes the “how to write a blog post” root keyword phrase that’s at the core of exactly what potential readers are hoping to learn how to do here (which is good for both search engines and matching reader-intent)
Experiment with parentheses: After that, I’ve included a portion of the headline in (parentheses) which also tends to make it pop visually on a search engine results page
Weave in a secondary keyword: Finally, I’ve added the (important) secondary keyword phrase of “Free Blog Post Template” into this headline, which is something no other current guides on this subject are offering readers (one of my competitive advantages with this guide) and another quick indicator of what readers can expect to get with this article
As I’ve said already though, the final version of this headline didn’t come until I’d fully written and edited this post.
And looking at it today, it’s already changed quite a bit from its original version—which is a reflection of listening to my audience, monitoring how many clicks it gets in organic search results, and through paid advertising experiments.
While it’s alluring to wait for clarity before taking action, the truth is that clarity comes through action.
Just start writing and the headline ideas will flow as you progress.
As time goes on as you move from just learning how to write a blog post and into a more comfortable place as a writer, headlines will also become more natural for you to craft.
Curiosity is one of the most powerful human emotions, and wielding it effectively is all about balance. The astuteness is to unlock just enough information to drive people to learn more, but not so much that they don’t feel compelled to read the entire post.
Moreover, be sure to optimize for search and social. These two channels will be major sources of traffic for your content, so you need to be concerned with how your article headlines will be read and interpreted on these platforms.
Is your headline exciting to tweet?
Will it stand out in the noisy Facebook feed?
Does it include a featured image that people will click on from Pinterest?
Using keywords to increase your chances of showing up in search results is always a good idea (more on that later), but you need to give yourself every opportunity you can to help engineer a headline that can accurately reflect your content and go viral on social.
3. Engage your readers right from the start
How to Write Blog Post Introduction (Hook and Lead in Examples)
You have one sentence, two at most, to entice readers and draw them into reading your blog post. Journalists call this the lede.
And just like meeting someone for the first time, first impressions with a blog post are critical and affect whether we choose to get to know someone better—or make our way to exit.
“If you hope to keep readers on your blog post, you’ve got to make a strong first impression with a compelling lede.”
As you’re learning how to write a blog post, here are a few dos and don’ts for crafting an interesting introduction:
Use colorful language
Open with a startling statistic
Start with a quote
Use drama or humor
Leverage eye-catching formatting (like bold and italics)
Use a cliche that’ll leave readers rolling their eyes
Bury the lede (failing to tease the most interesting point in your article)
State the obvious
The easiest strategy for crafting compelling lede is to answer the who, what, where, when, and why as soon as possible.
And this may sound irrational when just learning how to write a blog post, but another useful strategy is to start with your conclusion first.
In the age of short attention spans, people have grown tired of wasting time on clickbait blog posts that go nowhere—which is why it pays dividends to invest in learning how to write faster, too.
So in place of trying to bait readers into consuming a full article before reaching the answer they’re seeking—choose to learn how to write a blog post that gives them their answers right away, then use the rest of your content to show them why (and go into further depth for those who are particularly engaged).
The quicker you can establish relevance to your reader, give them a strong reason to believe they’ll find what they’re looking for in your blog post, the more likely they’ll be to dig into your piece and share it with others.
4. Solve Problems With Your Blog Posts
What are you usually searching for on the internet? surely answers to some questions, therefore the value of your content is determined by the ability to answer people’s questions. Google has gotten very good at figuring out not just what topics people are searching for, but what their intent is.
That’s why it’s different learning how to write a blog post today. It’s no longer just about delivering content that matches the words and phrases people are using—it’s all about delivering satisfying answers to reader questions, challenges, and problems.
This has resulted in a growing number of zero-click searches—results that highlight featured snippets, paid ads, knowledge panels, maps, and videos that answer search queries without sending users anywhere (like the screenshot above).
In the eyes of search engines, your blog has gone from a destination to a source of data.
“Search engines view your blog as a data source, not a destination. Optimize your content accordingly.”
5. Create Informative and engaging body
The body is the “meat and potatoes” of your blog post. It can be about anything—from new, incisive observations that will revolutionize the life or business of your reader to a funny story about what happened to you on the way to work yesterday. If you’re establishing your authority, you’ll want to author one kind of post; if you’re trying to develop a personal relationship with your prospects, you’ll want to author a different kind of post. The question is, “What’s your goal today?”
As I mentioned earlier, the old rule said you needed to include a sufficient number of keywords into the body of your article; however, recent experience and research have shown that keyword usage and density are far less important to Google today. Google’s algorithm is smart enough now to understand what you are writing about and index your articles properly for searches. Therefore, if you’re doing a good job explaining your topic, Google will understand; you don’t have to riddle it with robotic keywords.
6. Don’t Underestimate The Importance of Design
How to Write a Blog Post with Impressive Design
Don’t underestimate the importance of your blog’s design because it’s one of the decisive factors that configure your audience. If you aren’t technically literate to impute some changes on your actual design it’s not catastrophic you can always obtain a worthy theme from themeforest.net with no tremendous charges. More than 50% of our brains are used to process visual information, compared to just 8% for our sense of touch and 3% for our sense of hearing.
In his book Blink, Malcolm Gladwell described the system our brains use to make split-second decisions outside of our conscious awareness, the Adaptive Unconscious. It’s constantly scanning our environment, evaluating stimuli, and making judgments based on how things appear.
Want to keep your blog readers visually engaged? Invest in thoughtful design and layout.
Because of the importance our brains place on the way things look, improving the visual appeal of your blog can increase perceived credibility, trust and value.
Conversely, when you write a blog post with unappealing designs, discrepancies, or visual errors, it can quickly fade away from your reader’s curiosity.
Attractive design is crucial in keeping your blog readers visually engaged and entertained.
Use these 5 research-backed design principles to create a winning blog post structure:
Here are five proven ways to improve your blog’s visual aesthetics, so that readers will want to stick around:
Use lots of images: photos, illustrations, graphs, and charts break up the text and reinforce your ideas. When it comes to photos, life-like images work much better than cheesy stock photos. Snag a few pics from sites like Unsplash for a less “staged” look.
Use proper formatting: In addition to helping with blog SEO best practices, the use of headers and other formatting tags provide crucial visual structure for your content and make it much easier to follow along with (or scan).
Optimize your layout: Believe it or not, blog layout is extremely important. When viewing content on the web, people tend to scan in an F-shape pattern. Useful design can help prevent F-shape scanning, but it’s still a good idea to put critical page elements along the top and left sides when you write a blog post.
Increase your font size: While small text can look cool to some, it’s difficult to read, even for your younger readers. Larger font sizes can also increase reading speed and comprehension.
7. Create Your Own Style of Writing
How to Be Authentic in Your Writing (and Build Connections with Readers) Community Image
In today’s era of sleazy marketing gimmicks, fake news, and paid influencers, people are more skeptical than ever.
Think about it… we’re inundated with all kinds of messaging and we’re getting better and better at quickly moving away the moment we smell something fishy.
Bringing real authenticity to the way you decide how to write a blog post can build a powerful connection with your readers.
One recent study found that only 48% of people in the US trust brands, down from 58% in 2017.
That makes it more important than ever to learn how to write a blog post that forges a genuine connection with your readers—built on a foundation of trust, rather than gimmicky tactics just to keep them on the page long enough to extract some advertising dollars.
Authenticity can help your blog stand out and will absolutely benefit your business in three major ways:
It increases engagement: People are always craving real, authentic interactions. Craft your content with honesty and heart—your audience will be sure to reward you more of their time and attention.
It elevates your brand: Your unique thoughts and perspectives can differentiate you from the competition. Over time, people will develop trust in you, which will increase your influence in their lives.
It builds emotional connections: Honesty is refreshing. Be transparent, even if it puts you in a bad light, shows your weaknesses or failures and your audience will be drawn to your candor. It’ll increase trust significantly.
Not surprisingly, some brands are really nailing this today.
Clever Blog Writing Example: Patagonia Campaign
Buffer, a social media management tool company, is also very well known for its authenticity & transparency in how they’ve gone about choosing to write on their blog.
They’ve famously written about their financial challenges and layoffs, published the salaries for all of their employees, and even shared their revenue figures. This radical approach to transparency has earned them a ton of free press and a large, passionate user base (including yours truly).
Being radically transparent in your blog posts can be a massive competitive advantage.
So how exactly can you be more authentic when you’re learning how to write a blog post?
8. Be Mobile Friendly
The Importance of Mobile-Friendly Blog Posts and Portable Content (Illustration)
Everybody knows that content has to be viewable across all devices today—that battle was won long ago.
But mobile-friendly design alone is not enough anymore. You need to learn how to write a blog post that can be digested in more ways than ever before.
People are constantly on the move—and the way they consume information is always changing. That means re-learning how to write a blog post for the ways in which readers want to digest your content.
Your blog posts need to be portable to fit different lifestyles, not just different devices.
Someone may start reading your blog post on a laptop at work, then hop on a bus to head home—making it more preferable to listen to a podcast version or watch a video of you talking through the concepts covered in the written post.
To adapt to these new behaviors, it’s crucial to break your pieces of content up into different mediums so that your audience can quickly consume content in a format that makes sense for them at the time, plus allows them to easily pick back up where they left off last time.
Taking this additional step to make your content more accessible should be seen as an investment.
It’ll not only make your blog posts more accessible to a wider audience but will also show that you recognize we all learn differently and that you’re going above and beyond to deliver standout content—that does a more diverse job of attempting to solve reader challenges in different formats.
This is the way of the future when it comes to learning how to write a blog post readers will benefit from.
6 smart ways to repurpose your blog posts into exciting new content formats for your audience.
To get started, try turning your existing long-form blog posts into:
Podcasts (just be sure to choose good podcast hosting if you start a podcast)
Converting your content into different formats can even help people with difficulties (or disabilities) that prevent them from reading, to benefit from your blog.
Accessibility with your blog posts is no longer optional.
Doing what you can to make your work easier for everyone to enjoy is not only the right thing to do, it’s good for business.
Sure, you’ll need to have the right website template, choose from amongst the best website builders, and actually make a website that’s responsive in order to present a readable blog—but accessibility also extends into having multiple consumption formats for your readers that may not be able to physically read your content.
Learning how to write a blog post that can easily be converted into other content formats is key as we move forward.
9. Quality is the King
How to Write High-Quality Blog Posts
In the early days of blogging, consistency was key.
Solely writing blog posts with some degree of regularity was enough to build an audience and grow your traffic.
While it’s still important to have a regular publishing cadence, the market for blogging in virtually every category has grown extremely competitive & saturated. Today, quality beats quantity every day of the week.
“Today, the best SEO is investing in creating truly great content that transforms your readers.”
In 2022, the success of your blog is far more dependent upon how much you can stand out from the sea of competitors also writing about the same topics as you. As you’re determining how to best compete with higher quality blog content, seek to answer these questions:
How can you use your strengths, experience, and interests to differentiate your content?
Can you adapt to regularly writing a blog post that’s twice as long as your competitors?
Do you have a particular skill (like one of these blogging skills) that can be leveraged to make your content more unique?
Find your competitive advantage and lean into it with the goal of better solving your reader’s challenges.
If you can successfully do that, then you’ll be well on your way to taking over as a real force within your niche.
One of my greatest competitive advantages is that I can go into far greater depth than most in my industry when I sit down to write a blog post.
How long should a blog post really be?
While there’s no exact answer for everyone, longer posts perform better in search results, which means longer posts are what readers (often) want. The ideal blog post length for most article topics is 1,500 – 2,500 words. How many words is too few though? I’d recommend you try to avoid going under 1,000 words for any blog post that you want to rank well in organic search.
Now, if you take a look at the articles here on my blog, you’ll see that most of them (including this guide) are well over 5,000 words in length. That level of depth is done with a purpose—and because I’m not afraid to shy away from answering the questions, concerns, and smaller topics that come up during the process of writing blog posts on such big topics (like how to write a blog post).
Learning how to write a blog post that truly stands out will take some time.
Investing more time into each blog post you publish will naturally translate into releasing new content with less frequency, but ideally in much greater depth.
When I go to write a blog post here on my own site, it’ll usually take at least a couple of weeks from start to finish. That’s because each and every article I publish goes through a rigorous process of research, blog outlining, writing, editing, and then formatting with images, tweet quotes, custom graphics, and such—all before it’s finally published for the world to see.
But it’s that level of care, depth, and detail that’s helped me to rise above the competition in my niche.
In point of fact, one of his best SEO tactics is the skyscraper technique. This method boils down to finding an existing popular post and making it better through improved content, design, and exploring more diverse content mediums.
Posting regularly is still necessary to grow and maintain your audience, but it’s much better to slow down your cadence and put out original, high-quality content than it is to publish subpar content on a daily basis.
10. More Numbers More Attraction
The Benefits of Using Numbers and Figures in Your Blog Writing (Screenshot)
Numbers have the magic ability to fulfill people’s curiosity. As we talked about earlier, the meaningless content drives the people up to the wall. You must surprise them with the value your content provides.
To make your content stand out, show data to back up your claims, increase your credibility and illustrate your points wherever possible. This is a core principle of how to write a blog post that’s firmly convincing.
That’s a major reason why I originally decided to share monthly income reports with my readers—to show them that I’m not just writing about what to do in order to start a profitable blog, but I’m actually putting my own advice into practice here on my blog (with transparent results). I even go into the nitty-gritty details around expenses and share best practices on financial topics like how to manage taxes for bloggers, which provides an immense amount of value to those looking for a lot of advice.
Increasing My Authenticity with Readers Through Income Reports
Original data and research are huge differentiators that can help your blog rank higher in search results, build backlinks, and grow your authority, influence, and credibility. In any events to be referred to, you need great content.
11. Level Up Your SEO
Having good content isn’t enough to expect huge traffic, if you think you know how to write a good blog post but it doesn’t get any traffic, you’re missing a step!
For your post to have a lot of readers, you need to upgrade your SEO, we have published a separate post dedicated to SEO tips for bloggers. If you’re using an SEO plugin like All in One SEO (assuming you have already installed it on your site), a lot of your work is done.
You need to define a focus keyword, add a title with the keywords in it, and also add an SEO title and meta description.
Your text also needs to have more than 300 words. Nevertheless, I would recommend you to keep your word count to at least 1000 words.
Further, the images in your post need to be properly optimized too. Make sure they’re the right size and have descriptive names before you upload them. Each image should also have proper alt tags and categories.