Are you still searching for a source of financial freedom? What do you think is blogging profitable for nowadays? All the answers to these questions you will find in this article. Learn with us how to reach sixth-figure revenues with simple blogging.
If you’re here to learn how to make money blogging, then you’re in the right place. For approaching 10 years now, I’ve been earning a considerable amount of money from my blogs through a combination of passive income sources and more active channels we’ll be talking about today. Let’s observe every money-making Chanel in detail.
- Sponsored Blog Content
- Affiliate Programs
- Blog Advertisements
- Sell Online Courses
- Physical Products
- Release a Software Tool
- Sell Your Services
- Writing eBooks
- Launch a Virtual Summit
- Business Partnerships
- Podcast Sponsorships
Last year alone, my blog reached over 4.4 million readers (like you) who’ve come to learn about blogging, marketing, and business. It’s having highly engaged readers and an email list of 150,000+ active subscribers to my blog.
The more readers you have, the more options that’ll eventually be at your disposal to positively monetize your blog.
Laying a Foundation for How to Make Money Blogging in 2022
Before we dive in, let’s do a quick overview of what’s required to run a successful blog in the first place—because everything from picking a smart niche, to writing great content and successfully driving traffic all come first.
It’s important that you have the key basics already taken care of first so that you can be confident in getting a return on all the work you’ll be putting in to soon make money blogging.
Having each of these components in place will ensure that you remain successful, and continue to grow your traffic as you start monetizing your content.
How do you find a clear niche to blog about?
What’s a simple example of how to make money blogging?
Is it important to write consistently in order to make money blogging?
Is SEO (Search Engine Optimization) important to make money from a blog?
How do you build a community of engaged readers to monetize?
How many readers do you need in order to make money blogging?
Now that you have a basic comprehension of what a blog is, how to start building a community, picking a niche to blog about, nailing your blog SEO, and tracking conversion rates, let’s get down to business.
How to Make Money Blogging in 2022: 12 Trustworthy Ways
Thanks for hanging with me as we covered the foundational steps that’ll help you get ready to profit from your efforts. It takes a lot of time and work, but trust me—the investment is well worth it in the long run.
In all honesty, there are dozens—if not hundreds of different ways to earn money online.
I’d like to tell you that I’ve tested all of them, but I haven’t. And after years of experimentation, there are about a dozen that’s proven to stand the test of time and generate life-changing revenue for not only my own blog but that of hundreds of others I know. For that reason, we’re focusing only on the most reputable, proven, broadly applicable monetization channels in this guide.
And what I can tell you is these top twelve ways to make money blogging (that I’ve both personally done and have been successful with) helped me turn this blog into a source of $50,000+ in monthly income.
These are tried and true techniques used by the most successful, most popular blogs you’ve heard of.
Make money blogging by getting paid for the content you create.
The first overarching theme we’re going to cover in this guide to getting paid for your content. This is the easiest and quickest way to start monetizing your blog. Of course, that’s also why you see so many bloggers pursuing this monetization channel.
The important thing here is to stay true to your blog, your expertise and to keep your target audience at the forefront of everything you create.
Let’s dive in!
1. Sell Sponsored Content on Your Blog
Brands are increasingly redirecting their digital marketing budgets toward native advertising, including paid social media posts, paid search, influencer marketing, and sponsored content.
Change does not happen without a valid reason. Theoretically, native ads are a form of paid promotion that takes the form, function, and quality of content in the platform where it appears. Native ads, therefore, promote without making audiences feel they are being targeted, opening up even more opportunities to engage them.
We at GetCraft divide native ads into three categories: programmatic native ads, native ad units, and sponsored content. Each native ad type has its own potential, undergoes a unique technical process, and addresses specific needs.
Programmatic native ads target audiences based on metadata collected from some channels or media. These are generally displayed with recommendation widgets, from services like Taboola or Outbrain.
Native ad units allow advertisers to promote content on a particular platform. Examples of these are capabilities to post ads on Facebook, to have ads appear as part of search results on Google, or as to have promoted listings on Amazon.
So what is sponsored content about?
Sponsored content is a type of advertising put out by publishers or social media influencers in a format and quality they are known for–whether they be articles, photos, video, or other executions. Brands co-create this content to generate conversations around their product category or even their product.
We refer to content co-created with publishers as branded content. It is a form of native advertising that allows brands to get their messages across by riding on the credibility, unique voice, and audience affinity that publishers have developed over time.
When brands work co-create content with influencers, we call it influencer marketing. This allows marketers to expand their reach on social media beyond their own pages and ads by tapping into the network of popular or sometimes niche individuals and groups.
So how do you get sponsored? Once your blog generates a huge amount of organic traffic you can contact directly to differents businesses and offer your services.
For starters, identify a handful of products and their companies that fit perfectly into your niche.
Frequently, you’ll find that it’s products or services you’re already using yourself. Make a list of at least 10 products you’d be eager to advertise and could passionately support.
Next is the hardest part, and it’s not that difficult.
Go to the websites of your top 10 products and find someone who works in either marketing or PR at the company, and track down their email address using simple blogging tools like Hunter or Voila Norbert. Keep in mind that many companies who are open to sponsorships actively advertise a sponsorship email address somewhere on their contact pages.
Finally, it’s time to send them a cold email with your offer to partner up on sponsored content for your readers—with a heavy emphasis on why they should pony up the sponsorship dollars. Here’s a sample sponsor pitch email you can use in your blogger outreach (or brand sponsor solicitation):
My name is Ryan and I love [your product]! I’m actively running a blog over at ryrob.com, and I’d love to see if we can partner up for a sponsored post on my blog.
I reach about [number] monthly readers right now and would also promote the post to my email list of [number] subscribers. Everything I write about is related to [your niche], and [your product] fits right into what my readers are looking for.
Do you have a few minutes to chat this week about if this would be a good fit?
This is just a rough example of what you can say when reaching out—and keep the focus on why the sponsor should be jumping at the opportunity to reach your audience.
Remember to always keep it personal too, you’re emailing a real person, not a robot.
Ultimately, if you’re planning on going the sponsored content route, you’ll need a media kit to highlight your sponsorship opportunities.
Having a media package is incredibly important not only to attract the right business but to set your prices upfront. In this next section, I’m going to walk you through the right way to make a media package that will attract and sell the right companies.
2. Take Profit From Affiliate Programs
Let’s talk about affiliate programs. Joining (and promoting) most affiliate programs is conceivably simpler than pursuing blog sponsorships if you ask me.
Companies that have affiliate programs already built-in, are ready and willing to pay you money in exchange for directing them your blog readers—which means you don’t need to pitch sponsors or invest time into creating your own product before starting to making money.
But, in order to generate a meaningful income from affiliate marketing, it usually takes a good amount of traffic to your blog first.
For example, here’s a snapshot of Bluehost’s affiliate revenue of https://www.rayrob.com/ for the month of February.
What I like most about affiliate programs, is that they skip the cold reach out phase that other channels like sponsorships and freelancing require. Plus, a lot of affiliate programs like the best web hosting plans (even ones with monthly payment web hosting plans) are well-automated to get you onboard and promoting quickly. Here are a few of my most effective posts at driving affiliate revenue:
- My in-depth comparison of the best cheap hosting plans for bloggers
- This explanation of shared hosting plans (and my picks for the top ones)
- My take on choosing the right free hosting plan or free blogging site
- This tutorial on how to choose a domain name that fits your blog’s niche
- A compilation of 25+ Bluehost reviews from around the Internet
- My breakdown answering the question, how much does web hosting cost?
- This review of the best eCommerce website builders on the market today
Much like sponsorships, you’re getting paid to recommend a product to your readers. The best part about affiliate programs is that many companies offer them. From the Amazon Affiliate Program to Target and eBay, all the way down to your little budding eCommerce companies with high-converting landing pages looking to jump on the affiliate train, there are tons of options for joining profitable affiliate programs.
For more on how to get started with generating affiliate income, check out this epic post about affiliate marketing here on my blog.
What Are the Best Affiliate Programs for Bloggers?
The best way to make money with affiliates certainly depends largely upon the niche you’re writing in. Here are a few of my picks for the best blogging affiliate programs:
3. Classic Blog Advertisements
Classic displaying advertisement is arguably the easiest, most basic (and quickest) way to make money. Once the first flow of traffic appears on your blog you can try to monetize it with display ads.
Don’t get me wrong, I’m not saying basically in a bad way. I mean that simple advertising space is the core component when you’re first just starting out—and it’s the first channel I personally pursued. But because it’s so comparatively easy to do, it also tends to pay the least amount in financial return.
For context, this simple blog advertisement (pictured below) on my blog here generates anywhere from $800 to $1,200 per month in blog income based on around 300,000 monthly readers.
Of all the different ways to make money blogging that I’m engaged in, this is one of the lowest returns in terms of total dollars earned (especially for my amount of traffic).
The trade-off, however, is that it takes me zero effort on a daily basis to generate revenue with this channel since I’m an approved publisher with the ad platform Carbon Ads, which goes out and brokers deals with advertisers like Atlassian, Adobe, Slack, and hundreds of other tech-related tool companies that want to reach my audience.
Are blog advertisements still a legitimate way to make money blogging?
In short, yes. Advertising space is still an active component in many digital marketing campaigns, and for a good reason. First of all, it’s mimicking ads before the digital age—billboards, magazine placements, newspaper ads, and such. On the right blogs (especially if you’ve followed my guide about how to name a blog creatively), advertisements can be an incredibly easy way to get a brand’s name out and in front of the public eye.
And now that we’re spending endless hours on the Internet (with the average person spending 24 hours a week online), it’s easy to get ads in front of readers.
You can advertise on your blog and begin to make money blogging with this channel in a variety of ways.
The most popular, of course, is by starting with Google Adsense. You simply sign up, place a piece of code provided by Google on your site where the ad will go, and advertisers will bid on reaching your audience with relevant terms.
Keep in mind that when using Google Adsense, you don’t have a ton of control over what is being advertised on your blog. If you want to stay very true to your brand and keep your audience engaged, try another more industry-specific and tightly controlled ad platform like what I use (Carbon Ads) or look into other options that cater more closely to the audience you have—or want to drive in.
The 7 Best Display Ad Networks for Bloggers
Here are my picks for the best ad networks to evaluate for your blog:
- Mediavine (All topics)
- Carbon Ads (Business, Design, Development topics)
- PropellerAds (All topics)
- Google AdSense (All topics)
- Taboola (All topics)
- BlogAds (All topics)
- Media.net (All topics)
If you want to maintain a deeper control of the ads on your blog, then I recommend using a channel like Sponsored Content (above) where you’re working individually with a sponsor who wants to reach your audience. Plus, if you want to rely on advertising revenue, you better learn how to write a blog headline that really draws in new readers on a consistent basis.
Sure, you have to find companies in your niche that want to advertise on your site, but you’ll almost always be able to broker higher-paying deals with this approach.
Plus, over time as your audience grows, companies will begin reaching out to you for sponsorship opportunities.
Selling Your Own Products and Services
Asking other companies to pay you in exchange for sharing their products with your audience isn’t the only way to make money.
When you’re still figuring how to monetize your blog, it’s important to consider what you’re really excited about (probably not advertising other companies products right?), as well as what you’re personally skilled at to find opportunities where you can sell your own products and services to readers.
Here’s a real-life example of one way I make money blogging—by writing an eBook (and selling it to my audience like with this one, The Habits of Highly Successful Bloggers).
For example, if you’re a parent that loves to share parenting tips on your blog, but you have no intention of ever selling your own products to readers one day… then going the sponsored content and advertising route may actually be your best move.
On the flip side though, if you’re a chef who’s sharing awesome new recipes and you want to build a personal brand for yourself, then ultimately it may be a better goal to start the process by selling an eBook that’s a simple compilation of all your best recipes with beautiful images & step-by-step tutorials.
Testing the waters with an easy-to-create digital product can also pave the way for many exciting new opportunities to come.
- Maybe your eBook catches the eye of your favorite publisher and it leads to a print book deal?
- Perhaps a television network sees your growing following on YouTube and Instagram & wants to bring you onto a popular show in your niche?
- The possibilities that can come from first taking the initiative to create your own products and services are endless.
Hopefully, by now, you have an idea of what you like to do and what you’re skilled at, because from here on out we’re going to talk about how to make money blogging without needing to rely on outside advertisers.
Before we run through the many ways you can make money with your own content, I’d like to caveat this with a quick pricing discussion…
We’ve talked about how to price your sponsored content and blog advertising, but this next section is a little different.
When you’re pricing out anything you’re personally selling, make sure you’re considering your overhead blogging costs, rather than just choosing an arbitrary number that sounds good.”Want to make money blogging? You need to be thoughtful when pricing your products and services.”CLICK TO TWEET
If you’re pricing a digital product like an eBook or online course, you may not think there’s any overhead at all, but it’s important to understand the skill you’re contributing (how long did it take to master?), the time it takes you to create, and what it’s worth to someone who’s going to consume and take action based on your content.
You may need to try a few different prices before you hit the sweet spot.
Definitely look at what your peers are doing to gather inspiration. Diehard followers of yours may buy regardless of the price, but others will certainly price-check before hitting the buy button on your blog.
4. Sell Online Courses
Do you have the skill to share with others? Do your readers look to you for your expertise in a particular area?
Monetize that skill by creating an online course and you’ll be on the fast track to making money.”Selling online courses to your audience is a powerful (win-win) way to make money blogging today.”CLICK TO TWEET
The best part? Creating an online course can be as easy as filming a series of a few short instructional videos that teach your blog readers how to do something meaningful based on your own blogging skills, experiences, and successes. If you’ve excelled at something, there are people out there who would gladly pay to benefit from your expertise and accelerate their learning curves.
Major online course platforms like Udemy, Skillshare, and CreativeLive all feature a wide variety of courses that range in length from 30 minutes up to 30 hours or more—with the longer courses naturally commanding higher prices because they’re often significantly more in-depth.
On the other end of the spectrum, an online course can be as time-consuming as you’ll allow it to be.
Here’s a shot of me filming a course several years ago that turned out to be a very in-depth, 30-day step-by-step process for students to follow along with. Needless to say, it took a while to create all the content, but it was also one of the most impactful courses I’ve ever launched for my students.
My advice as you’re still learning how to make money blogging with online courses is to start with creating a short-form course (less than 60 minutes of video content) on a very specific niche topic that can be taught without too much hand-holding along the way.
Take it from me… I’ve created 4 online courses over the past 5 years—all of which have been different in size, scope, and topics—you’ll want to start with creating a simple course your first time around the block.
How Do You Create Your First Online Course?
First, you’ll have to determine which skill or process you want to teach (and how long it will take someone to learn it).
Then you’ll need to validate that course idea with your readers, or otherwise go out and start conversations with your target customers, to ensure there’s actually a paying audience for the course you want to create.”Always validate your online course idea before investing hours of time creating the content.”CLICK TO TWEET
The social media marketing niche is a great example of how you can make money with an online course…
Let’s say you’re killing it on Instagram, and your readers want to know how you do it. You can put together a course that teaches them step-by-step how to be an Instagram pro. Different modules of your course could focus on distinct topics like:
- The basics of shooting engaging photos
- How to find your ideal posting schedule for your audience
- Writing enticing captions and leveraging hashtags
- Going from 0 to 1,000 followers in 90 days
An online course like this would be a great example of evergreen content—a how-to guide that students can run through and implement on their own time—meaning it can be a relatively hands-off “set it and forget it” style asset, rather than something where students need to tune in for weekly live sessions.
That makes this style of course a very attractive way to generate revenue.
Health and wellness plans are another great examples.
If you’re a fitness blogger, bodybuilder, nutritionist, or anything of the sort, consider selling something like a 30-day plan for your specific practice. This could include:
- Video tutorials of how to do specific workouts
- Meal prep schedules and nutrition guidelines
- Shopping pointers and cooking recipes
- Weekly workout plans
- Online community support
All of these different components would be designed to work together and get students to a common end goal or transformation.
The sky’s the limit when it comes to selling online courses.
As always though, make sure the course is actually relevant to your audience before investing tons of time into creating it.
Validating your course concept can be as simple as tweeting about your idea, talking about it on your Instagram story, or sharing a short blog post that asks your readers & followers if this course is something they’d be interested in.
Feel out their feedback, ask the most engaged readers to put their money where their mouth is by pre-ordering the course at a steep discount (the only true validation is whether or not people are willing to pay for your course), and then you can confidently create your course based on the feedback you receive.
I’ll soon be compiling my own guide to creating (and selling) online courses. For now though, here are a few more of the best resources I’ve found when it comes to learning how to create your first online course:
- Build a Six-Figure Business Selling Online Courses
- How to Sell Your Own Online Course Without Marketplaces
- How to Create, Sell and Profit from an Online Course
Again, focus on keeping it simple for your first online course.
As you get more courses out to your audience, you’ll fine-tune your process and learn how to perfect this way over time.
5. Sell Physical Products
Right, right… I know you probably started a blog because you’re thinking, “I don’t want to be in the physical product space, Ryan. I just want to write and make money blogging without building products and shipping packages all day every day.”
And I get that. I personally don’t sell physical on my website (anymore) but hear me out on this one because a lot has changed over the past few years.
You no longer need to stock your own inventory—you can drop ship your products without ever having to print a shipping label or stock up on cardboard boxes yourself. This relatively hands-off approach makes selling products a pretty attractive way to generate revenue today.
What is Dropshipping?
Dropshipping is a form of retail fulfillment that enables you to sell products without managing, storing, or shipping inventory. Instead, you connect with dropshipping suppliers and source products to sell online. Customers check out on your site, then you forward the order info to the supplier, and the supplier fulfills the order.
Unlike traditional online retail, dropshipping releases the merchant from having to fulfill their orders. That means you skip the time and cost of manufacturing products or acquiring stock, storing inventory, and shipping to customers. One of the main benefits of dropshipping is that it simplifies fulfillment processes for merchants. It can also reduce initial overheads and outlays which is important for entrepreneurs building a startup eCommerce business, especially those operating on a small budget.
However, to be successful, you’ll need to do your research and carefully choose your dropshipping suppliers and products. Our guide to the 20 best dropshipping products to sell online will help you to learn more about how to do your research and choose products for your dropshipping business.
So, as a dropshipper, you might be wondering if your supply and fulfillment are taken care of then what’s your role as a business owner? There’s still plenty to do. You’ll have to research the market, choose the right products, build your online store, calculate your profit margins, run targeted marketing campaigns, and provide great customer service. An all-in-one platform like Wix eCommerce can help you to manage these steps.
How dropshipping works
Most of all eCommerce platforms provide easy integration with an array of dropshipping suppliers and print-on-demand companies, like Modalyst, Printful, and Printify. Once you’ve chosen your supplier and connected their app to your online store, here are the next steps to consider:
- Choose products. Browse dropshipping marketplaces to find the right products for your business. Use the keyword search and filters to narrow your options and choose products that will appeal to your target audience and align with your brand values.
- Import items to your online store, develop a dropshipping pricing strategy and set your prices. You have complete control over your listings and profit margins.
- Accept customer orders. Import your chosen dropship items into your online store inventory and make them visible to your shoppers. Now customers can find the items they want, check out and pay on your site.
- Forward customer orders to the supplier. Submit your customer orders and shipping details to your supplier. Then, pay the dropshipping supplier on your customer’s behalf.
- Ship and fulfill orders through the supplier. Your supplier ships each order directly to your customers’ addresses. You’ll get a tracking number in the system so you can update your customers. If the supplier offers white label shipping, you can even use your branding on the packaging.
Sounds simple, right? That’s because it really can be. However, there are some key factors to be aware of that will impact your chances of dropshipping success. When you choose to dropship, you are placing your product supply and, to some degree, your business’s reputation in the hands of a third-party supplier. This is why it’s so critical to find a reliable supplier and good quality products. We’ve covered this in more detail in our blog post on the best dropshipping products to sell online.
Are you a software developer by trade? If not, maybe you’ve got a good friend or former co-worker who is.
In its most simple form, a software tool is something that people (your blog readers or even freelance clients) can use to automate a process—or series of processes—and avoid doing the task in more manual ways.“If you’ve got the technical skills, building software is a great way to make money blogging.”CLICK TO TWEET
To give you a rather meta example of this in action right here, my blog runs on a theme called OptimizePress (for my CMS, WordPress). That WordPress theme is a software product I purchased, and because they release regular updates, they charge an annual subscription in order to receive updates & premium support.
It’s possible to run a blog without using WordPress or a theme like OptimizePress, but the very visual nature of how these theme works mean I never have to touch a line of code or learn any coding languages in order to operate my blog on a daily basis.
When OptimizePress first launched, they created a software product that dramatically simplified the process of running a visually appealing WordPress blog. That’s worth paying for, and I’ve been a customer for going on six years now.
Software and other digital products in this vein aren’t confined solely to things like WordPress themes. Other examples include things like:
- Mobile applications
- Productivity tools
- Email marketing service providers
- Customer relationship management tools (CRMs)
- Even video games
If there’s a process or series of tasks people do on a regular basis, the software can be built to help automate or streamline those activities—and if you have an audience of readers that share in this same challenge, you can quite easily make money blogging by solving their needs through software.
The fun part will be working hands-on with a handful of readers to create and perfect your software before releasing it out into the world.
Selling your time, skills, and expertise as a service aligns pretty closely with selling online courses (and freelancing, which we’ll expand upon later).
However when it comes to selling your services, there’s one major difference from selling courses—you’re working either one-on-one or in a small group with a client to give individualized help or deliverables.“Selling your expertise as a service is a smart way to make money blogging without much effort.”CLICK TO TWEET
The common theme though, is that you’re once again finding a clear skill you already have, and using it to make money blogging.
Services you can sell (amongst many, many other ways to make money online) include things like:
- Consulting with companies on an hourly basis
- Designing logos on sites like 99 Designs or Dribbble
- Coaching individuals on a monthly retainer
- Writing copy or blog content for brands
- Editing podcasts and using your audio engineering skills
- Doing search engine optimization projects for online brands
- Making websites or software tools for established companies
- If you’ve got a skill, it can be offered as a service…
As services are often performed on a more one-on-one basis and include working closely with one client at a time, that means this won’t scale in the same way that affiliate income or course sales will.
However, it can still be very lucrative if you’re charging premium rates to established clients—making it well worth your time.
For example, let’s say you’re a business coach…
You can sell a course on how to market your business that’s priced at $150. If you’ve got a large audience, this could be a phenomenal way to make money blogging.
If your audience isn’t huge yet though, you can take the approach of instead offering a smaller group of people a one-on-one coaching package for $500, or even a done-for-you service where you charge a monthly fee of $3,000 to manage all of their social media channels and grow their following.
It’s a number’s game, and it’s up to your to determine your worth and your time. That being said, here’s my guide to pricing your freelance services in a way that allows you to actually make money blogging & still put away some savings at the end of the year.
We already touched briefly on why writing and selling eBooks (your own digital product) is another great way to make money blogging—largely because of how scaleable your income can be without the need to put in any additional expenses after the book is written.
No middlemen. No publishers. No distributors. No retail stores.
This means that when you learn how to write an eBook and sell it, you’ll keep the absolute maximum possible profit margin on your eBook sales.“Selling eBooks is a great way to make money blogging—your income scales without additional costs after it’s written.”CLICK TO TWEET
eBooks have been one of my dependable sources of passive income over the past few years, and they’ve been crucial to my own personal journey—in a way that benefits my readers as much (or more) than myself.
Here’s a snapshot of a sales report showing how much I’ve made from just one of my eBooks (The Habits of Highly Successful Bloggers) since releasing it:
That’s $9,296.00 in eBook sales that took next to zero effort from me.
This eBook is an asset I created almost a year ago. Aside from updating it a few times a year, it’s a pretty autopilot way of monetizing my blog just from the readers that discover it after reading one of my blogging-related articles.
Not a bad way to make money, right?
I’ve got one major disclaimer for you though… it’s because I’ve invested a lot of time and effort into creating high-quality, long-form articles (like this one you’re reading right now) that drive traffic to my blog from search engines, notable publications, and social channels that I have engaged the audience regularly buying my eBooks.
Lastly, it’s important to clarify that when I’m talking about eBooks, I mean digital books in the form of downloadable PDFs. This eBook format is so simple to make and sell these days.
That being said, you can go the extra mile and take the Amazon eBook route which also allows you to sell Kindle formatted eBooks and audiobooks both on your own blog and to the hundreds of millions of Amazon customers out there.
Cookbooks, fiction, self-help, weight-loss, non-fiction: you name it, there’s a market for an eBook on it.
If you’re confident that you have the knowledge to share and can write well, then an eBook could be one of your best ways to make money blogging given your skills and experience. Just be sure, to begin with writing an outline.
The fact that you already have a blog with existing readers should give you the confidence that you have something worth reading—maybe it’s time to put that content into the form of an eBook.
Yep, you saw that right. Little old me in the corner of each of these video interviews 👆
In 2017, I was hired by Close to single-handedly plan, produce, launch and orchestrate a virtual summit—their Inside Sales Summit. Over the course of three months, I recorded 55 video interviews with some of the world’s most recognizable entrepreneurs and salespeople.
I built a complete website using one of the best website builders around (WordPress), got the site up and running with a managed WordPress hosting plan in order to host the virtual summit, created every page, edited the videos, designed the graphics, established our promotional partnerships and wrote the launch email sequences both Close and all of the partners used to promote the event.
It was a lot of work. But, this side project netted me $30,000.“Hosting a virtual summit is a genius way to make money from your blog. Here’s how to do it…”CLICK TO TWEET
And it’s only because of my blog that Steli and the Close team originally decided to work with me.
Getting paid to interview 55 of my business heroes?
Now THAT is a pretty amazing way to make money blogging.
But just getting paid to produce a virtual summit for another company isn’t the only way to generate revenue with this monetization channel. You can host your own virtual summit.
Like I said, virtual summits are a lot of work, but with that work can come wild profitability.
A virtual summit is an alive (or pre-recorded) event covering a specific subject with multiple guest speakers in tow. This is why I’m consistently harping on the importance of finding your tribe.
If you have a group of like-minded readers on your email list, each with their own communities that align with your messaging, then you’ve got the audience a virtual summit just waiting to be invited.
A virtual summit is the culmination of all the above ways to make money.
You’re teaching, you’re coaching, you’re selling. Think about your audience and what drives them.
- What do they want to learn?
- How can you help them?
- Do you have enough content to create a summit?
When you’re feeling confident in how you answered these questions, then start planning the event.
- How many speakers do you want?
- Is this going to be a live webinar-based summit or in-person?
- Who would attend and when should it be?
Make sure to give yourself plenty of time to put your summit together.
Then promote, promote, promote.
How Do You Make Money Blogging with a Virtual Summit?
Well, there are a few different ways to monetize a summit.
The most straightforward way (and easiest to execute your first go-round) is selling tickets for admission. Anywhere from $20 to $200 is common depending upon your industry.
You can discount pricing for early birds. Ask all of your speakers to promote the event to their audiences as well.
Another way to monetize your summit is by making admission to watch “live” free and then selling an all-access pass to anyone who wants the ability to watch the speakers they missed (or watch again).
With both approaches, you can sell your audience another product after the event wraps up—maybe an online course, eBook, or coaching package that expands upon the concepts covered during the live summit.
At any rate, creating a virtual summit will probably be your main focus for the quarter.
If you’re going the summit route, you’ll also want to make sure you have other monetization in place while your attention is focused solely on this project.
10. Build a Business Partnerships
When you have a growing blog, you have an audience.
And when you have an audience that’s regularly coming back for more of what you’re giving them—you’ll create opportunities for unique business partnerships as a way to further monetize your audience.
Business partnerships can shake out in a lot of different ways, so it’s difficult to explain just one.
A business partnership can be as easy as an affiliate relationship like we’ve already covered above.
However, it could also mean…
- Working with a tech company to white-label their app and sell that version of it to your followers
- Partnering with another blogger to create a product together and market it to each other’s audience
- Scoring your own salsa line with Williams Sonoma after your food blog takes off (like Gaby Dalkin has done)
The point is, I keep talking about the importance of building your audience.
This applies just as much to establishing win-win business partnerships.
Find other companies or individuals that align with your audience, your goals, and most importantly—your plans for how you want to make money blogging.
From there, all that’s left is finding a way to work together so that all parties benefit.
If you’ve been telling yourself just how much you need to start a podcast…
Well, now is your chance. It’ll be a lot of fun, plus it can significantly help you.
My podcast is typically an annual source of anywhere from four to five figures in sponsorship revenue, with sponsorships from brands like Freshbooks, Monday.com, and Skillshare coming in at around $500/episode to get in front of my 30,000 monthly listeners.“One of the most fun ways to make money blogging is to launch a podcast and bring in sponsors.”CLICK TO TWEET
Sure, when you’re just getting started you probably won’t be able to command similar sponsorship rates because your show likely won’t immediately have thousands of listeners tuning in to hear what the show’s all about.
It’ll take time to go from choosing the best podcast hosting platform to launching your show and building up your listenership. However, if you’ve already done a good job of creating content and attracting regular readers to your blog—you can launch your podcast with a bang by promoting it heavily to your existing readers.
The best part about choosing to start a podcast as a way to make money is that it can be relatively low effort once you’ve got the tools and process down (compared to writing massively epic blog posts all day every day).
Start Small with Podcast Sponsorships and Set Yourself Up for Success.
If you’re short on time, you can start by taking your existing blog posts, turning them into spoken word, and starting to regularly post them as podcast episodes that talk through all of the most popular content from your blog (and share previews of what you’re working on right now).
Over the course of your first few months of podcasting, you’ll likely attract more listeners very steadily if your show is entertaining and you discuss interesting topics or bring on exciting guests. Promote your blog and podcast by doing thoughtful blogger outreach to pitch yourself as a guest on other podcasts, offer up guest blogging, and building a social community to regularly share new content with.
Once you’ve got a podcast with some regular listenership—then you can add podcasting to your media kit and start charging sponsors for podcast ad placements like 30-second pre-rolls, mid-rolls, and post-rolls that plug your sponsored products and services.
Freelancing isn’t convenient for everyone, but it’s certainly a good option when you’re still in the process of developing the monetization structure of your blog.
In fact, up until just a few years ago, freelancing made up nearly 90% of my blog income. And moreover, the relationships I built with freelance clients during my first few years of blogging, are what positioned me to make money blogging from other (more passive) sources today.”Starting out as a freelancer helped me build the relationships I’d need to later monetize my blog in many other ways.”CLICK TO TWEET
As we’ve already touched upon, if you’re a skillful writer, then perhaps you could start freelancing on the side to share your expertise with clients who are willing to pay.
Especially if you’ve already grown your own blog to a respectable level and can demonstrate to clients that your content attracts & engages readers.
Now, becoming a freelance writer could be your shot at helping other brands, startups, and bloggers to do the same thing. That’s exactly where freelancing comes into play. It doesn’t need to just be writing though.
You can sell your services by:
- Consulting with marketing teams at established companies and teaching them how to create content
- Becoming a hired gun that re-writes website copy and suggests improvements to better attract customers
- Coaching other writers and bloggers who want to achieve the same results you have
Never forget that you have a skill that can be used to make money blogging—even if that’s simply from trading your time for a little extra side income today. Be sure to check out my list of the best websites to get blogging jobs online (if you want to monetize your new writing skills with some paid gigs)—or if you’re a developer by trade, consider these WordPress developers jobs sites.
If you’re not ready to dive into some of the more time-intensive ways to make money blogging, or if just want to make some extra revenue while you chip away at those larger projects, then freelancing may be your best call. Just be sure you have a smart blog layout that’s designed to route potential clients to your services page where they can learn more and hire you quickly.
How Will You Make Money Blogging This Year? Action Items
How are you feeling about your blog? Are you ready to take action and monetize your blog?
Your speed to action will be the largest determining factor in your success. All the perfect blog business planning in the world won’t make things happen.
So don’t procrastinate and take action right now!
- If you decided to become a successful blogger firstable create your blog
- Decide whether or not you’ll pursue a longer-term route to make money blogging
- If the big steps seems to be unreachable consntrate yourself on smales owns and keep going
Still Need to Start Your Blog First?
You have a long path to achieve from the creation of your blog to your fisrt passive earnings, but undoubtedly the effort is well worth the payoff. It’s important to be realistic. For the most part how much money you can make from blogging will depend on your skillfulness. Forget the “I made $103,000 last month” headlines. A good target for new bloggers is earning around $500 – $1000 per month within their first year.
Then once the first dollar (or $10, $1,00, and even +) comes into your account, you’ll have a better understanding of the work it takes to make money blogging in your niche and what it’ll take to jump to the next level. There is no limit to earnings in the blogging business so let’s do it now.